My passion is to help Solopreneurs who yearn to make a difference, clarify their vision, to get visible and grow. To land the clients they love and attract in the opportunities that set them on fire.

The whole experience felt like a connected, supported and creative journey with someone who really saw me. The end result when it was all pulled together was wonderful, emotional

Anita Patel, Creative Entrepreneur

My Approach

I have a passion for helping Creative Entrepreneurs bring real clarity and focus to their vision – to tell their story in an authentic and thought provoking way and through this, build a powerful personal brand that acts like a beacon for their tribe.

I do this by blending my passions for coaching, lifestyle portrait photography, filmmaking and personal branding. This results in confident entrepreneurs who are now crystal clear in their direction, at ease with their visibility and working with the clients they love.

Why This Matters to Me

My former life was in the creative industry; I had been a graphic designer, web builder and branding consultant for over 18 years. For a while, everything felt fine – but just, fine.

When I reached the peak and became a Creative Director for our digital division of a large PR company, it came with a daunting realisation that had my stomach churning. I was never going to truly love this vocation, no matter how long I persisted with it, there was nowhere to go with it. Nor would I find any sense of meaning or purpose if I stayed here. The prevailing and perpetual thought was “Is this all there is? Does it not get any better?”

I sought out a coach, which at the time in 2008 was a very new and if I am honest a questionable profession, but that perspective soon shifted, and I felt the real value after just a few sessions. It became clear what I had to do. Re-boot, my life almost entirely.

I loved the possibilities that coaching opened up for me; it was like breathing fresh air. I felt alive, and at choice with ideas It was thrilling. I was so moved by the power of coaching, that I decided to retrain to become a one myself.

That was 13 years ago, and I don’t regret it for a second. Over the years of coaching and mentoring hundreds of individuals, I have evolved my offer to include my other passions, portrait photography, filmmaking, storytelling, personal branding and marketing.

What Qualifies Me?

I was trained to be a coach by the Coactive Training Institute, the most highly regarded Coach training school in the world, and regularly mentor their students on personal marketing and building a business. I have over 2000 hours of real-world coaching and facilitation experience. I am a PCC (Professional Certified Coach) with the International Coaching Federation and adhere to their guide of ethics.

I am a proud ‘multi-hyphen’ career advocate and love to bring a hybrid of skills and experience to the interactions I have with my clients. I have been a passionate visual storyteller my whole life, whether that be through filmmaking or still photography, there’s no place I’d rather be than behind the lens, evoking the true-nature of a subject, capturing their power, beauty and presence.

If you’d like to check out some of the podcasts I have appeared on, you can start with this brilliant conversation, I had with Ryan for his We Won’t Die Wondering Podcast, we talk about purpose and the ‘yearning’ that exists in all of us. 

Phil Askew CPCC, PCC.

You nailed it! A powerful experience of letting go and letting the full expression of who I am come. It’s a cathartic process - the art of photography with coaching. You are a master in both and seeing my portrait is proof of it!

Vittoria Zipoli, Team Coach.