It’s likely that you’ve signed up for expensive courses and workshops in the hope that you’ll get the clarity you seek.
But you found them generic and largely impersonal; you have specific challenges relating to your business and brand that couldn’t be answered in a room full of people (or a Zoom webinar with a thousand faces!).
So you leave feeling flat and disappointed after spending a lot of time, effort and money.
You’ve maybe replicated other people who you thought were successful at growing their brand. But trying to emulate them feels awkward and inauthentic, and no surprise, it largely falls flat.
In your heart, you know that this has to come from your own voice, but how do you do that? Who are YOU, uniquely in all of this? Why does this work matter? Really?
Because you were desperate to get unstuck and make some headway, you waded through a sea of Life Coaches and hired one, but their approach wasn’t a great fit; sure it felt supportive, being asked, ‘What do you want and why does that matter?’ gets you some way along the road, but they couldn’t act as a soundboard for your ideas.
They weren’t mentors. This was all personal growth when you were seeking systems, clarity and a thinking partner.
Your inner critic may well be a constant companion: ‘You should give up on this nonsense; you’re confused, you’ll never make this a stable business!’
You read the suggested books, listen to podcasts, trawl YouTube for answers, there’s a ton of great advice, but that’s the main issue – the tsunami of advice layers on the overwhelm.