The Brand Story Playbook

Captivate your audience and elevate your brand with a blend of brand photography, founders story and a bespoke ‘Content Toolkit’ tailored just for you so you’ll never run out of captivating content to share on Social Media.

Picture the Scene

You pop open your laptop, excited to share a new post on LinkedIn. You know exactly what to write, how to structure it, and why you should share it – to build brand awareness and generate excitement about what you’re up to. This way, you get seen, get discovered, and continue to build your brand.

You also know that you now have a whole host of amazing personal brand photographs you can choose from to go alongside your posts. Photographs that you are proud of.

Because of this, creating social media content is something you look forward to, as you invariably get such a great response from people, and this, of course, often translates into new connections and, ultimately, new work!

Now you feel confident to engage with potential investors, respond to that podcast that reached out for an interview, and so much more. Because you’ll have some clear talking points, a compelling founder story, and some great shots to send them for publicity.

And that goes for pitch decks, websites, and a whole host of other public-facing assets too – finally, you can update your aging profile photos with images that truly represent your energy.

Building Your Brand Never Takes Priority

You’re busy as a founder – juggling so many tasks and ideas, maybe you’re in your formulation stages, pulling together ideas for a venture that excites you, or maybe at a time where you’re considering expansion and growth.

It can sometimes feel like there’s no let up with very few hours in the day and you know that you need to focus your attention to ensure things work and stay on track, but In order to spread the word about what you are doing and build brand awareness you know that you need to spend time focussing on your brand and your message, but this never seems to get prioritised – largely because you don’t know where to start with it all or what to share to make it effective.

What’s also frustrating is that you see your competitors sharing great content and fabulous photos of themselves, in conversation, behind the scenes and looking natural – they seem to be getting tons of traction with their content and they make it look so effortless!

Because the Battle With Self-Promotion is Real

It’s possible that you’ve taken a course or read a few books on self-promotion and branding, and they’ve inspired you to try some things out.

But it was a little hit-and-miss; some things would fall flat. Mostly, you felt like you were just copying and pasting a few formulas, so you were disengaged and uninspired by the whole process. You actually want to share something real, some of your foundation story perhaps, your purpose, maybe reasons why what you do really matters, but you have no idea where to start and you dread ‘oversharing’ and it being used against you.

And then there are your current headshots – wow, you went to a portrait photographer because you knew you needed to because selfies just wouldn’t cut it anymore, but the whole process felt forced, fake – like a production line. The photographer didn’t engage with you or show much interest.

You weren’t given any tips on how to relax or dress for the shoot, so you didn’t feel at all comfortable – literally you had to ‘grin and bear it’, and the end results really show that, ultimately, you parked them on your hard drive never to be seen again, a waste of time, energy and money.

I'll help you Get Front and Centre

Hey, I’m Phil, I’m a certified coach for over 15 years and a passionate people photographer for just as long, I’ve supported founders, coaches and conscious companies in the creative, startup, and innovation sectors to shape their mission, formulate and deploy brand strategies and have captured their essence with impactful personal brand photography.

Prior to this, I spent 18 years in the branding industry as a graphic designer, creative director, and consultant working alongside such brands as Pfizer, ExCel, Xbox, Activision, Jeep, and Microsoft.

Introducing the Brand Story Playbook

A complete package that will take the hesitation and confusion out of showing up authentically on social media.
 

I’ll coach you to get real clarity on your company’s brand story and all of the “ah-ha” moments and insights that come from mapping it clearly. This serves as a fantastic resource to pull from for social media content and beyond.

I’ll mentor you on how to decide what stories to share, which topics to focus on, and what kind of structure to use to get real brand traction. So much headspace is wasted on deciding what to share and what not to – I’ll help you push through this fog and come out the other side confident and clear.
At the core of the Brand Story Playbook is the Photoshoot. We collaborate to capture a comprehensive gallery of natural, lifestyle photographs of you and your brand.
 
I’ll coach you to feel incredibly relaxed and comfort able in front of the camera – this results in photos you’ll be excited to share! We’ll get headshots, environmental portraits, full-body shots, behind-the-scenes and lots more. A whole archive to source from.
 
You’ll receive a private web gallery of 150+ full resolution photographs accessible both through your browser and on mobile as a bespoke gallery app. Instantly elevate your brand on socials, give personality to your pitch decks and put a face to the business! Wherever and whenever you need to.
 
You’ll get your very own web-based Content Toolkit, tailored to you and your company. This highlights and outlines loads of ideas to keep you motivated and excited to share – it also gives you direct access to my succinct training videos, personal reflections on the unique aspects of your story and brilliant Chat GPT prompts should you get stuck and need inspiration-fast. 
 
Additionally, I’ll show you how to choose which brand photographs to couple with your content for maximum impact.

Phil is an incredible mentor and photographer, fact! He helped me build my confidence, carve my business brand and step in front of the camera.

A Content Toolkit built for you

I have been a certified coach (CPCC, PCC) for over 15 years and a passionate people photographer for just as long, I’ve supported founders and conscious companies in the creative, startup, and innovation sectors to shape their mission, formulate and deploy brand strategies and have captured their essence with impactful personal brand photography.

Prior to this, I spent 18 years in the web industry as a graphic designer, creative director, and brand consultant working alongside such brands as Pfizer, ExCel, Xbox, Activision, Jeep, and Microsoft.

I was drawn to Phil's work for how he really captures a person's personality and unique essence, and I am so pleased with how much of me comes through!